To establish a successful business is a dream for many. Of course, all novice entrepreneurs want to achieve unprecedented success at minimal cost. Do you think this is impossible? In vain. Armed with useful literature, which is described below, you will realize that even the smallest business is simply doomed to become profitable and successful.

• David Novak, "How I Became the Boss." The author of this book proves once again - to achieve success and a dizzying career, you just need to work hard. That is what David Novak did. He started as a regular copywriter, but reached the position of director of a large-scale global company. It is on the example of his achievements and mistakes that he wants to prove that everything is within the power of man - there would be a desire. With this revelation about his life path, Novak wants to motivate readers to develop and create, which will help to conquer the personal peak of Fuji.
• Eric Rees, Business from the Ground Up. For a novice businessman, this book should become a desktop. It describes all the stages of development of a successful business at the lowest cost, starting from scratch. All the information presented in this sacred treatise was verified by the experience of the author himself, who at the moment is a successful entrepreneur and a happy person who exudes inspiration.
• Robert Kiyosaki, "Before You Start Your Business." This legal fiction is perfect for those who want to drastically change their stagnant life and finally begin, not only to work, but also to earn money. The author will tell you what mistakes beginner businessmen usually encounter and what they will have to face on the way to success. The main idea of ​​the book is everything in your hands, so why not money be in them?
• Maxim Batyrev, “45 manager tattoos. The rules of the Russian leader. " This book will be useful to people holding a high position in the company. The well-known Russian manager Maxim Batyrev will teach you how to communicate with the team and subordinates, what mistakes a manager may face and what it means to be that same leader. A guide for the boss is read in one go, as it does not contain much “water” and spares the valuable time of a busy person.
• Stephen Covey, “The Seven Skills of Highly Effective People. Powerful personal development tools. ” This book will help successful people find harmony, find the meaning of life and skillfully respond to external stimuli. In addition, Stephen Covey wants to show readers that there is always a way out, even from the most difficult and complicated situations. This literature not only instills confidence in human souls, but also serves as a highly effective recreational tool.
• Tony Shay, “Delivering Happiness. From Zero to Billion: The Story of an Outstanding Company. ” Many people know the popular online store Zappos. But not everyone guesses how much effort was put by its non-replaceable leader Tony Shay to make his company world famous. In this book, he shares the secret of his success, telling about all the stages of becoming a successful business that people really need, despite the increased level of competition.
• Konstantin Baksht, “How to ruin your own business. Bad advice to a Russian entrepreneur. ” This publication is a complete collection of all the typical mistakes of an entrepreneur. And its author, a famous Russian business coach, will help you avoid them and make your business truly successful. But do not rush to convince yourself that you already know all the possible "shoals". There are a lot of failed rich people in Russia, and the first places are occupied only by those who, after the well-known events of the 90s, control natural resources. That is, business from scratch in the homeland does not get to the planned levels, and this is an occasion to think and learn how to avoid the pitfalls of big swimming.
• Michael He, “This is a client, idiot!". Such an unexpected and expressive name hides one of the best books on the entrepreneur's attitude to customers. In it, the author talks about common mistakes and elementary truths of a business in the service sector. In addition, Michael He gives 27 tips on how best to deal with clients so that they make your business even more profitable and durable. Often, it is precisely at the stage of interaction with the consumer that subtle processes of decomposition of a commercial project doomed to death occur.
• David Ogivli, Ogivli on Advertising. This publication is perfect for those whose business is directly or indirectly related to the advertising field. The founder of well-known advertising agencies will give a huge amount of valuable business advice and recommendations. He writes strikingly and effectively, as befits a PR man, so you will definitely not get bored reading a book, and you will pleasantly surprise your colleagues with some pearls.
• IN. Chan Kim and Renee Moborn, “Blue Ocean Strategy. How to find or create a market free from other players. " The authors of this book are the founding fathers of the Blue Ocean Strategy Institute in France. With the help of this book you can create a unique business that is beyond competition. In addition to this, each reader will get acquainted with success stories (or not success) of many well-known companies. You don’t even suspect how the great game of sharks in the entrepreneurial sphere actually proceeds. Understanding this process judges you the acquired belief that it is not the gods who burn the pots, and you too can create for yourself a full thicket.

Watch the video: Top 20 Business Books (November 2024).